In the form of a liquidity crisis. It’s been a joy ride for India’s most glamorous industry for some time now, with big producers pumping in whopping sums without flinching an eyelid. But now, filmmakers and large production house are now gearing up for a lean phase. The days of making big-budget films and then selling it at almost double its cost are over, with no takers for some big-budget films on the block.
Eros, which bought Subhash Ghai’s Yuvraj for an estimated Rs 50-60 crore, is now looking to sell the Indian theatrical rights to another party to reduce risk and cut losses. Sources say Ashtavinayak is negotiating with Eros to buy the India rights and the deal should close soon. The industry, which was enjoying a boom and had no problem with fund flow, is suddenly feeling the heat.
This, according to industry insiders, will lead to normalising of prices in the industry. “I believe that Bollywood is over-heated and a correction in prices is required. The current credit crisis will help bring normality in the industry,” says Fox Star Studios CEO Vijay Singh. Fox Star is a new entrant in Bollywood.
It will also lead to a lesser number of projects as most will now be cautious before talking about three to five projects at the same time, which was the norm not so long ago.
Gajini, starring Aamir Khan, for instance, fetched an estimated Rs 90 crore by selling its distribution rights. Last year, Om Shanti Om was the top grosser in distribution rights; it sold the rights to Eros for about Rs 73 crore. These numbers are clearly passe, with film companies lacking the appetite to shell out such monies.