Lollywood (Urdu: لالیوُڈ) refers to the Pakistani film industry based in the city of Lahore. The name is a portmanteau of the city’s initial with Hollywood. The word “Lollywood” was first coined in the summer of 1989 in the now defunct magazine “Glamour” published from Karachi by a gossip columnist Saleem Nasir. Sameena Jaffry was the editor and Iqbal Munir was the publisher of the magazine. Saleem Nasir intended this as a joke to emulate Bollywood. The word Lollywood was then picked up by Urooj Samdani, a film journalist, who wrote an article about the Pakistani film industry in Women’s Own Magazine.

The film industry in Lahore started in 1929 with the opening of the United Players’ Studios on Ravi Road. The cornerstone for the studio was set by Abdur Rashid Kardar. Since then the studio has managed various indigenous productions competing with other film production centres in the undivided India, namely Bombay and Calcutta.