Often acclaimed as the most beautiful woman in the world, Aishwarya Rai made her movie debut in Mani Ratnam’s Tamil film, Iruvar (1997) opposite Mohanlal. She had her first commercial success in the Tamil movie Jeans (1998), and came to the attention of Bollywood in the Hindi movie, Hum Dil De Chuke Sanam (1999), directed by Sanjay Leela Bhansali. Her performance in the film won her the Filmfare Best Actress Award, and she successfully performed in Bhansali’s next project, Devdas (2002), for which she won her second Best Actress Award at the Filmfare. Since then, she has acted in over forty movies in Hindi, Tamil, Bengali and English, including the international productions, Bride & Prejudice (2003), Mistress of Spices (2005) and The Last Legion (2007) in English.

In 2002, Rai appeared alongside Shahrukh Khan and Madhuri Dixit in Sanjay Leela Bansali’s lavishly produced Devdas. The film attracted overseas attention as well, receiving a special screening at the Cannes Film Festival.[6] It was during this time that she garnered the attention of the West as an Indian actress and went on to appear in a few Hollywood projects. Devdas went on to become the highest grossing film of the year both in India[7] and overseas,[8] earning the actress her second Filmfare Best Actress Award.

As her name gained popularity overseas, she was chosen by Time magazine in 2004 as one of the World’s “100 Most Influential People”, and appeared on the cover of Time magazine, Asia Edition (TIMEasia) in 2003. She was the subject of a 60 Minutes profile on January 2. A month later she appeared on the Late Show with David Letterman. She was also featured on Oprah’s “Women Across the Globe” segment. In 2003, she acted in the critically acclaimed and commercial successful Bengali film, Chokher Bali, an adaptation of one of Rabindranath Tagore’s novels by the same name.